Tuesday, November 10, 2009
Ray Barreto, Johnny Ray and Ray Ruiz wanted to take the rich Afro-Cuban sounds and make them more their own, and they did so by incorporating, of all things, nuances from the Classical Music genre and the works of such greats as Bach, Beethoven and others. They wanted to create their own "sound" which would be indigenous to the people of El Barrio, who were primarily of Puerto Rican ancestry. Like all immigrants, they wanted something to call their own. They were, in their own way, geniuses; they created a street sound that became known as "the Bugalu" and it took off like wildfire.
While on a promotional tour of their new "sound" to Venezuela, Ray Ruiz and Johnny Ray had the opportunity to sit in with a very well known and industry powerful DJ of his time, in Venezuela, Venezuelan radio DJ Phidias Danilo Escalona; This man had a very popular radio show that reached millions of people, something akin to an "American Bandstand" only on the radio. During their interview, they plugged their new sound, this Bugalu (also spelled BOOGALU) which they identified as "the ketchup of music" relating to the tasty sauce which was popular in America. But the DJ could not wrap his head around the idea of this "ketchup"....what was it like? What did it do? During that exchange Escalona said "Oh...its like a sauce..a Salsa" , and from that moment on, the word Salsa became synonymous with all types of Latin Music. Ray Ruiz, Johnny Ray Tito Puente and others later created the greatest Latin Music Enterprise in the history of Latin Music, The Fania All Stars... the rest, is History.
Posted by Marianne at 12:08 AM